PROJECT XY (2026 Chinese Drama)

Project XY (2026) is a Hong Kong/Chinese‑language BL dating‑reality series produced for GagaOOLala, premiered September 12, 2026. Using a “Search for the Leading Actor” format, it brings six men to a seaside house as strangers to find their best‑match partner, with the goal of casting the main and supporting CPs for the producer’s debut BL drama. The show builds a business loop across talent development, drama incubation, fan economy, and merchandise, positioning itself as a launchpad for Chinese‑language BL content globally.